Monthly Active Users are the number of unique users of an application or platform that have interacted with it in a month. This metric is used to track monthly user engagement. Monthly Active Users includes both new users and existing users who have interacted with the application
ƒ Count(Unique users who interacted with an application in a month)
Arora, P. (2020). Monthly Active Users (MAU). Recuperado de: https://www.klipfolio.com/metrics/saas/monthly-active-users-mau