<aside> 👨🏻‍🌾 Early Adopters: Who They Are, And Why They Matter for Your Startup
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Early Adopter Marketing - How startups get their first users
Early adopters have a great understanding of the technology landscape both inside and outside of their organizations. They also have a higher tolerance for risk and a greater ability to see the potential of new technology than most people.
If you can’t find early adopters, you can’t build a business. — Trevor Owens, Lean Startup Machine CEO
https://www.youtube.com/watch?v=VVXuN2drSpg
https://www.youtube.com/watch?v=9QnfWhtujPA
https://www.youtube.com/watch?v=fW8amMCVAJQ