Is a subscription economy metric that shows the money that comes in every year for the life of a subscription (or contract). More specifically, ARR is the value of the recurring revenue of a business's term subscriptions normalized for a single calendar year.

https://www.youtube.com/watch?v=qwo7WFWusO4

ATC Analyst Roundtable "Unicorns"

Zuora. (2021). Annual Recurring Revenue. Recuperado de: https://www.zuora.com/billing-topics/annual-recurring-revenue/#:~:text=Annual Recurring Revenue%2C or ARR,for a single calendar year.